Data scraping is a term used for fetching data & information from the World Wide Web. Data is conveyed to the destination from the database or websites containing such information needed by any company or person. Governments in many countries decided to open their database to the world for better enrichment of data or learning. The main motive of data scraping is to develop the company data, learning technology, marketing automation, database enrichment. It is generally used for Brand monitoring, Market analysis, Lead generation, Innovation, etc. In other words, web content extraction is also known as web scraping service.
Scraping and crawling are allowing businesses to create new products and innovate faster to make it easy for the extraction of data. Access to technology is apparently the most important factor of all because it enables pretty much for anyone to use data scraping service very easily.
Scraping helps to innovate faster because you can test and execute new ideas. For example, you want to build a product that refers to self-reliant manufacturers and their products … but you need a database! Well, you better start scraping World Wide Web. It also helps in marketing automation without limits like you have spotted one of your competitors on Facebook. And they have a nice community of 10 to 20 thousand followers. But you're persuaded your product is far better and that users could switch to you. So you scrape! Find their Facebook page and start extracting every follower, with that list you will be able to follow and message them since you know the profiles you collect are interested in what you do.
“As a matter of fact, you could do the same on Instagram, Twitter or on any other social network.”
“Web Crawler” also known as a web robot or web spider, Program or mechanized script which browses the World Wide Web in a well-organized & automated manner. This process is called Web crawling or spidering or data scraping.
Data scraping service includes
- Easy to extract data - This technology enables the extraction of data at any scale.
- Marketing automation beyond limits - enhancement of marketing and foster innovation.
- Brand monitoring - Measures the results of marketing campaigns & improves brand image in terms of ROI.
- Database enrichment on demand - boost business from a sales or marketing.
- Machine learning - analyze and build predictive models.
- SEO - data extract data, determines the title tags and the keywords, analysis to check out broken links.
- End-to-end testing - monitor a website’s performance, functional and system testing.
